School
Projects
A testament to transforming academic theory into actionable marketing strategies, with a focus on local market analysis, brand consistency development, and real-world business problem-solving for Vancouver-based companies.
Hangouver: Creating Brand Consistency for a Vancouver Leisure Start-up
I developed a complete brand identity and consistency guide for Hangouver, a conceptual leisure company in Vancouver. This involved defining the audience and creating detailed visual guidelines (logo, typography, etc.) to ensure a strong, unified brand presence from launch.
Keyword-Driven Newsletter for Working Holiday Job Platform (Job Swift)
I developed an SEO-optimized newsletter for Job Swift. I used Google Keyword Planner to identify job-seeking keywords and pain points, then produced highly relevant content (jobs, events, tips). This leveraged keyword research to secure meaningful organic traffic.
From Research to Reality: Social Media Strategy for Local Cafe
I initiated a project to improve sales and awareness for a local café. After interviewing the owner, I developed a bespoke social media strategy to boost revenue and visibility. The owner approved the proposal, validating my ability to translate business needs into actionable marketing strategies.
