Social Media & Content Creation
Content builds dialogue with the audience. In social media content creation, I prioritize the customer's perspective, developing content that either addresses their pain points or inspires desire ('romance'). This empathetic approach drives genuine engagement and loyalty.
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01
543% ROAS Boost for Customized Haircare
I created high-performing paid advertising content for 3WAAU, focusing on the unique selling points (USPs) of customized haircare. My storytelling approach, which resonated with specific customer needs, combined with continuous creative optimization, drove a 543% increase in ROAS compared to the previous average.
02
BTL Event Activation & Influencer-Driven Engagement
I led the BTL activation for the 3WAAU brand at the Singles Beauty Concert. My strategy was to maximize on-site buzz by designing an attractive, VMD-driven experiential zone and executing targeted influencer seeding. This combined approach successfully merged the physical experience with digital reach, generating 30K+ likes and significant social media engagement for the brand.
03
Cross-Platform Influencer Strategy
for 3WAAU
I managed and executed strategic influencer collaborations on Instagram and YouTube for 3WAAU. To maximize efficiency and reach, I employed a tiered approach utilizing both mega-influencers for broad awareness and micro-influencers for high engagement and conversion rates. This cross-platform strategy resulted in over 230K+ total engagements, successfully boosting brand visibility and community interaction.
04
Visual & Performance Content for Digital Channels
During my time at Natural Substance Inc., I took a hands-on approach to content production. I planned and participated in the shooting and design process for visuals intended for diverse channels. Specifically, I tailored content for Social Media (emphasizing visual appeal), Paid Advertising (maximizing key message delivery), and Landing Pages (prioritizing efficiency and conversion). This experience provided a comprehensive understanding of content strategy across the entire marketing funnel.
