Marketer
Portfolio

The strategy focused on highlighting the unique selling points (USPs) of the personalized product, moving beyond simple product features to resonate with the customer's specific needs.

I shifted the focus to precision targeting by creating lookalike audiences based on our highest-value existing customers. I was able to achieve $260K USD in revenue with a 986% ROAS during the Holiday Promotion.

I managed the annual marketing plan and budget for 3WAAU, a customized beauty brand under COSMAX. I drove the brand's full-funnel strategy, sequentially setting goals—from concept awareness to brand loyalty—and achieved $75K USD in monthly sales by executing campaigns tailored to each customer journey stage.