About Me.
With three majors in the humanities, I've always been fascinated by people and society.
I chose marketing because, at its core, it's about understanding and connecting with people.
For more than three years, I've had the privilege of turning this passion into a career, working across a diverse range of business scales. My professional philosophy centers on a holistic approach to marketing. Instead of getting bogged down by a single campaign, I focus on the broader business goals, crafting optimal strategies based on the scope and need.
Working on large-scale brand launches taught me the importance of efficiency. I learned firsthand that effective marketing is not just about big ideas, but about achieving maximum impact within a given budget.
It's this combination of empathy and efficiency, refined through diverse experience, that I now bring to deliver powerful digital marketing for small business clients, creating meaningful, data-backed results.
Work & Study Experience
2025.04-Present
Diploma
Greystone College, Vancouver
At Greystone College in Vancouver, I gained practical skills in digital marketing strategy, including specialized modules on digital marketing for small business, content creation, and SEO.
2022.06-2024.11
Digtal Marketer
Cosmax Inc, Korea
As a Digital Marketer for 3WAAU (Cosmax), I achieved $75K USD in monthly revenue within the first year. Focused on performance advertising, I drove a 543% ROAS increase and 678% new member growth. I also managed influencer collaborations, generating 230K+ social media engagements.
2021.11-2022.06
Brand Marketing Associate
Natural Substance Inc, Korea
As a Brand Marketing Associate at DEMAR3, I specialized in performance marketing and search advertising. I maximized ROAS by 986% for a holiday promotion ($260K USD in revenue), and achieved 615% ROAS from a New Year campaign ($126K USD).
2015.03-2020.02
Advertising Intern
Fastcampus IDN
As an Advertising Intern at Fast Campus, I led performance marketing campaigns (monthly budget of $81K USD). I managed strategy for multiple categories, increasing weekly sales by 148% (data science) and 174% (programming). Optimized search ads also boosted ROAS by 500%.
2015.03-2020.02
Bachelor of Art
Ewha Womans University, Korea
I graduated with honors, earning a Bachelor of Art with majors in Korean Language & Literature, Psychology, and Digital Humanities. This interdisciplinary background provides a unique perspective, combining a deep understanding of human behavior with a data-driven approach to marketing.
