Brand Strategy

I specialize in complete brand strategy and identity development. I define the target audience and establish the foundational marketing goals that align directly with the brand's business direction, ensuring a strong and cohesive market presence from launch.

Brand Activation & Campaign Planning

As the sole marketer for a customized beauty brand under COSMAX, the world’s No.1 cosmetics ODM, I successfully drove the brand to achieve $75K USD in monthly sales within its first year. My role required a full-funnel approach: managing the annual marketing plan and budget, and sequentially setting campaign goals—from introducing the concept of customized haircare to achieving brand loyalty—to ensure sustainable growth.

Foundational Awareness: Sample Kit Strategy for New Brand Launch

My primary goal for the new brand launch was high-volume user acquisition. I developed and executed the #100 Deal promotional campaign. This strategy, which leveraged promotional content to appeal directly to new users, resulted in a dramatic 678% increase in new member acquisition within a single month, significantly expanding the brand's customer base.

$150K+ Revenue: Seasonal Campaign Strategy & Full-Stack Execution

I leveraged a timely, seasonal message—hair care for summer-fatigued scalps and hair—to design a high-performance discount promotion. My role involved full-stack execution, overseeing every phase from landing page planning and creation to ad strategy and content production. By ensuring message consistency across the entire user journey, the campaign successfully generated over $150K USD in revenue, significantly exceeding the seasonal sales target.